Identity.Move!Prints, Visual Identities
Identity.Move! (I.M!) is a platform for artistic and theoretical research in the field of contemporary dance and the performing arts in the area of so-called Eastern Belt (Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, Germany, Greece, Hungary, Latvia, Lithuania, Poland, Romania, Serbia, Slovakia, Slovenia). The project initiated by the Goethe Institute in Warsaw continued during 2012-2015. It consisted of a series of projects (symposia, debates, workshops, surveys etc) concerning the specific character of the modern dance and performance scene in that area. All the research gathered through the project was made available on an online platform.
Our project for the visual identity of I.M! was selected after a competition. We presented a concept of “identity” expressed through various forms of handwriting. The emotions we experience are closely linked with the chemistry of our brain. It is the brain that sends direct signals to the muscles. It decides on facial expressions, gestures and ultimately our handwriting. So writing is a form of expression, a reflection of our character, the very essence of who we are. This is why we made handwritten typography a fundamental element of the visual identity system. When designing the layouts we tried to reproduce the effects of hand-written notes – together with the amendments, deletions, etc. This effect allowed us to express the idea of exploration and development of the individual.
The visual system we created consists of various materials such as posters, leaflets, pamphlets, flags, badges. But the main part of the project is a web platform – an online archive developed throughout the I.M! project. Additionally, a digital publication was designed that consists of complementary essays on contemporary dance and performance. It is available online in epub and mobi format.
Goethe-Institut w Warszawie, 2012–2015
project manager: Marta Malesińska; designers: Natalia Baranowska, Marta Malesińska, Kalina Możdżyńska, Małgorzata Jurko
We created a set of prints and gadgets, e.g. postcards-stickers with statements on the identity written by artists. Postcards were distributed at various events related to contemporary dance. The stickers from postcards quickly began to spread all over different places – on the walls, some stuck to photos in newspapers and other random places. This effect, though not actually planned (we could not be certain whether people would be willing to play with these stickers) we very much enjoyed. It made the project “speak” in the real space.